Lorena Gomez, MBS BSN CCRN
SUMMARY Curious and multifaceted Registered Nurse with over 12 years of experience involving medical device implementations, direct patient care, digital marketing, documentation review, and pilot testing. Skilled in leveraging AI automation tools, evidence-based research, and user experience principles to drive innovation and increase product engagement in healthcare. Simply: "Happy nurse. Happy work."
MAJOR HIGHLIGHTS
- ● Implemented a comprehensive growth strategy that delivered nearly 3x sales within one year of project initiation
- ● Created a marketing campaign for a health and wellness book, integrating initial marketing research, brand image development, and digital content creation; resulting in over 10,000 Tik-Tok views within 60 days of project launch
- ● Deployed over 1,000 medical devices within 12 months for one of the largest hospital networks in the southeastern region
VIDEO PORTFOLIO
BioTrack: Digital Health App & Wearable - User Testing Product Demo
BioTrack - Digital Health App & Wearable - Presentation
Connect RX: Digital Health App - Product Demo for Advertisement
Yoga and Wellness Website via Wordpress
Extern for H4 Solutions | Rutgers MBS Externship Exchange: Social Media Content Example
EXPERIENCE
Masimo Corporation - Irvine, CA
Clinical Implementation Specialist | MedTech
Nov 2021—Dec 2025
Major Achievements:
- ● Achieved a 90% engagement rate among 11,500 staff in educational training programs, significantly enhancing organizational competency and fast adoption
- ● Developed on-site troubleshooting checklists regarding system integration projects, reducing additional resources by 25%
- ● Cross-functionally led a team of 10, including educators, product installers, and IT staff, for product and system implementations, including monitoring systems, various product lines, and pilot studies
Roles & Responsibilities:
- ● Performed corporate training for contractors and new hires during the onboarding process
- ● Created educational matrices and customized clinical user-friendly reference guides catered to each department to maximize user experience
- ● Produced internal learning content for the Northeast Region regarding the non-invasive hemoglobin product line
- ● Cross-functionally led a team of 10, including educators, product installers, and IT staff, for product and system implementations, including monitoring systems, various product lines, and pilot studies
- ● Conducted voice-of-customer interviews with executive stakeholders, biomedical management, IT project leads, surgical staff, and clinical analysts to understand their needs and pain points regarding patient medical records collection, workflow, and integration
Holy Name Medical Center - Teaneck, NJ
RN, Intake Coordinator | Home Care Department
Nov 2020—Nov 2021
Major Achievements:
- ● Created new patient intake and treatment process to ensure over 3000+ patient admissions to home care within the required treatment time frame; this includes newly diagnosed patients receiving pharmaceutical-related interventions requiring support and training sessions in the home setting
Roles & Responsibilities:
- ● Processed home care admissions
- ● Coordinated intake processes for patients
- ● Managed patient documentation and record-keeping
- ● Assisted in training new staff members
- ● Communicated with healthcare providers and patients
Prime Healthcare—Newark, NJ
Registered Nurse | Emergency Department
April 2017—October 2020
Major Achievements:
- ● Collaborated with ED manager to redesign the heart attack intake protocols, improving throughput and reducing risk.
Roles & Responsibilities:
- ● Delivered direct patient care in high-acuity settings, administering medications, blood products, and ventilator support.
- ● Applied sterile techniques for emergent invasive procedures, ensuring compliance with clinical standards and patient safety.
SKILLS
Clinical Systems
- ● Epic EHR
- ● AllScripts EHR
Project Management Tools
- ● Jira
- ● Microsoft Suite (Teams, Excel)
- ● Google Workspace
- ● Visio
Interactive & Data Visualization Tools
- ● Tableau
- ● Excel
- ● Miro
- ● Visio
Prototype & Usability Testing
- ● Figma
- ● iMotion (biometrics)
- ● Maze (A/B testing)
Collaboration
- ● Cross-disciplinary teamwork with physicians, nurses, administrators, and technical teams
Communication
- ● Product presentation
- ● Corporate & on-site clinician training
LICENSES & CERTIFICATIONS
- ● Registered Nurse (RN) License - Active
- ● Critical Care Registered Nurse (CCRN) Certification
- ● Basic Life Support (BLS)
- ● Advanced Cardiovascular Life Support (ACLS)
EDUCATION
Rutgers University - New Brunswick, NJ
Master of Business and Science (MBS) - Product Design & Development
Expected May 2026
Rutgers University - Camden, NJ
Bachelor of Science in Nursing (BSN)
May 2023
UCNJ Union College of Union County—Cranford, NJ
Associate of Science | Diploma in Nursing
May 2013